Artificial intelligence-driven solutions expanded rapidly across industries in 2025, with adoption accelerating in financial services and online trading pasted.
According to McKinsey’s “The State of AI” research, nearly 88% of organizations now use AI in at least one business function. Trading and financial services firms have increasingly integrated AI into advanced analytics and user-friendly tools designed for investing and banking.
South Africa has followed this global trend. The rise of modern financial applications, widespread smartphone adoption, and ongoing economic volatility have reshaped how South Africans trade and invest. As a result, demand has increased for online trading platforms and mobile apps that simplify market analysis and reduce barriers to entry for retail investors.
Local traders are showing a growing preference for FSCA-regulated platforms that offer security, transparency, and AI-powered tools, enabling access to both domestic and international markets with greater confidence. Doto has positioned itself as an early adopter, combining AI analytics with a streamlined user experience aimed at supporting South Africa’s evolving digital trading ecosystem.
South Africa’s investment environment has become more dynamic despite global market uncertainty. Statistics South Africa reported that retail trade sales rose 5.6% in July 2025, pointing to continued consumer engagement. Traders are increasingly exploring global equities, cryptocurrencies, commodities such as gold, and international indices through online platforms that emphasize mobile-first design and simplified onboarding.
This shift is being driven largely by younger investors, particularly those between the ages of 25 and 40. These users expect intuitive, transparent, and fast platforms that mirror the ease of mobile banking or social media applications. Doto has gained traction within this group by focusing on usability, plain-language design, and digital onboarding with locally relevant instruments.
AI has become central to this evolution by transforming large volumes of market data into real-time insights. AI systems can identify patterns, assess volatility, and flag risks faster than manual analysis, which is especially useful for less experienced traders. Automated alerts and scenario simulations also help reduce emotional decision-making, such as panic selling or overtrading.
On Doto’s platform, AI-generated trading signals are integrated directly into the app, suggesting potential entry points along with Stop Loss and Take Profit levels. These tools are designed to support, rather than replace, human judgment. As Doto Global Executive Director Mayank Srivastava said, AI is intended to empower decision-making and make trading more accessible for both new and experienced users.
Trends from 2025 are expected to shape the market in 2026. AI-driven tools are becoming standard features on mobile-first platforms, and competition among brokers is likely to increase personalization. Global market exposure also continues to attract South African traders. In 2025, gold prices surged more than 60% to record highs, while bitcoin rose above $125,000 before retreating, boosting interest in cryptocurrencies and technology equities.
Regulatory awareness is also increasing. As retail participation grows, traders are paying closer attention to FSCA compliance, platform security, and transparent pricing. Doto emphasizes regulatory compliance, clear trading conditions, and transparent fees, aligning with these expectations.
As online trading continues to evolve, platforms that prioritize user-centric design, AI-driven insights, mobile accessibility, and regulatory trust are likely to shape the future of South Africa’s retail trading market. The convergence of technology, a younger investor base, and AI innovation is lowering barriers to participation and redefining how South Africans engage with global financial markets
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