South Africa’s job market is shifting as artificial intelligence literacy becomes an expected workplace skill, even in roles not traditionally linked to technology.
Rather than focusing on coding or specialist technical expertise, the change is centered on the ability to work alongside AI tools to improve productivity, decision-making and output. In 2026, that capability is increasingly shaping hiring outcomes.
A year ago, AI experience was often viewed as an added advantage on a résumé. Now, many employers assume candidates have working knowledge of AI tools used for summarizing information, analyzing data, drafting content, assisting with research and automating workflows.
The expectation is becoming more visible across functions such as marketing, customer support, finance, human resources and operations. While job listings may not explicitly state that AI skills are required, interviews and performance discussions are increasingly reflecting the shift.
Businesses are pushing AI literacy as they face pressure to deliver more with leaner teams. Rising costs, recovery from load shedding and global competition are driving organizations to prioritize productivity gains. Employees who use AI effectively can complete tasks faster, reduce errors and create more time for higher-value work.
The growing emphasis on AI has also highlighted a skills gap. While access to AI tools has expanded, structured training has not kept pace. Many workers are learning through informal channels such as experimentation, social media or peer support, creating uneven levels of capability within teams.
Those who develop practical skills such as prompt design, output validation and ethical use are increasingly standing out. Others who avoid using AI risk falling behind, even in roles that appear unrelated to technology.
AI literacy, however, is not defined by blindly accepting AI outputs. It includes knowing when to use the tools, how to guide them, and how to verify results critically. It also involves awareness of privacy concerns, bias risks and workplace policies.
As AI becomes more integrated into daily workflows, the ability to use it responsibly is emerging as a core workplace competency.
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