{"id":41297,"date":"2025-11-10T13:32:07","date_gmt":"2025-11-10T13:32:07","guid":{"rendered":"https:\/\/eduzim.co.zw\/news\/?p=41297"},"modified":"2025-11-10T13:32:07","modified_gmt":"2025-11-10T13:32:07","slug":"274004","status":"publish","type":"post","link":"https:\/\/eduzim.co.zw\/news\/2025\/11\/10\/274004\/","title":{"rendered":"DStv woos customers with free upgrades"},"content":{"rendered":"<p> <script data-jetpack-boost=\"ignore\" async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1669381584671856\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Africa tv video display -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-1669381584671856\"\r\n     data-ad-slot=\"3579572842\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script data-jetpack-boost=\"ignore\">\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><strong><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-261562 size-full\" src=\"https:\/\/i0.wp.com\/eduzim.co.zw\/news\/wp-content\/uploads\/2025\/11\/DStv-woos-customers-with-free-upgrades.jpg?resize=640%2C341&#038;ssl=1\" alt=\"DStv woos customers with free upgrades\" width=\"640\" height=\"341\" srcset=\"https:\/\/eduzim.co.zw\/news\/wp-content\/uploads\/2025\/11\/DStv-woos-customers-with-free-upgrades.jpg 1500w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2025\/03\/dstv-remote-1500-800-300x160.jpg 300w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2025\/03\/dstv-remote-1500-800-1024x546.jpg 1024w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2025\/03\/dstv-remote-1500-800-768x410.jpg 768w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2025\/03\/dstv-remote-1500-800-150x80.jpg 150w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2025\/03\/dstv-remote-1500-800-450x240.jpg 450w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2025\/03\/dstv-remote-1500-800-1200x640.jpg 1200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\"\/>MultiChoice Group,<\/strong> now owned by Canal+, is ramping up its turnaround strategy with a festive season campaign designed to claw back market share.<\/p>\n<p>The pay-television operator has launched \u201cThol-iUpsize\u201d, a DStv promotion that automatically upgrades active decoder subscribers to higher-tier packages at no extra cost between 10 November and 31 December 2025.<\/p>\n<p>Compact Plus and Compact customers get access to Premium channels, while Family and Access customers are bumped up to Compact \u2013 a move aimed at re-energising engagement and stemming subscriber losses.<\/p>\n<aside class=\"modern-quote pull alignright\">What we\u2019re doing with our Upsize campaign is part of a bigger value reset at DStv<br \/>\n<\/aside>\n<p>\u201cWhat we\u2019re doing with our Upsize campaign is part of a bigger value reset at DStv,\u201d said Byron du Plessis, CEO: Pay TV South Africa at MultiChoice, in a statement on Monday. \u201cWe\u2019re focused on making DStv more accessible and rewarding, with affordability and customer experience at the heart of our strategy.\u201d<\/p>\n<p>With the business losing millions of subscribers in recent years, particularly at the high end, the shift in focus is critical to the turnaround being led by Canal+ and newly installed CEO David Mignot.<\/p>\n<p>The Upsize offer forms part of a broader value-for-money drive that includes decoder price cuts to as low as R299, an updated DStv Rewards programme, and a new online store launching later this month with free delivery and simplified ordering.<\/p>\n<h2>Competitive<\/h2>\n<p>The campaign arrives ahead of a packed sporting calendar featuring the TotalEnergies CAF Afcon 2025 (kicking off 21 December) and the Betway SA20 cricket tournament (from 26 December), alongside new festive entertainment line-ups such as <em>Mpondoland<\/em> on Mzansi Magic and <em>Kokkedoor: Son en See<\/em> on KykNet.<\/p>\n<p>Customers don\u2019t need to opt in \u2013 the temporary upgrade is applied automatically and normal billing resumes in January 2026.<\/p>\n<h3 style=\"text-align: right;\">Read: DStv slashes decoder prices and brings back \u2018Open Time\u2019<\/h3>\n<p>The Thol-iUpsize initiative underscores MultiChoice\u2019s attempt to rebuild momentum in a fiercely competitive video market by focusing on affordability and value. The company\u2019s majority shareholder, Canal+, has backed a strategy that blends premium content with better pricing and improved customer perks to keep DStv top-of-mind for South African households.<\/p>\n<figure id=\"attachment_266617\" aria-describedby=\"caption-attachment-266617\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-266617 size-full\" src=\"https:\/\/i0.wp.com\/eduzim.co.zw\/news\/wp-content\/uploads\/2025\/11\/1762781526_259_DStv-woos-customers-with-free-upgrades.jpg?resize=640%2C341&#038;ssl=1\" alt=\"Byron du Plessis\" width=\"640\" height=\"341\" srcset=\"https:\/\/eduzim.co.zw\/news\/wp-content\/uploads\/2025\/11\/1762781526_259_DStv-woos-customers-with-free-upgrades.jpg 1500w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2025\/07\/byron-du-plessis-multichoice-1500-800-300x160.jpg 300w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2025\/07\/byron-du-plessis-multichoice-1500-800-1024x546.jpg 1024w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2025\/07\/byron-du-plessis-multichoice-1500-800-768x410.jpg 768w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2025\/07\/byron-du-plessis-multichoice-1500-800-150x80.jpg 150w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2025\/07\/byron-du-plessis-multichoice-1500-800-450x240.jpg 450w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2025\/07\/byron-du-plessis-multichoice-1500-800-1200x640.jpg 1200w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\"\/><figcaption id=\"caption-attachment-266617\" class=\"wp-caption-text\">Byron du Plessis<\/figcaption><\/figure>\n<p>Du Plessis said the combination of free upgrades, reduced hardware prices and major sports coverage shows that MultiChoice is \u201clistening to customers and giving back real value\u201d. Of course, the real test of that will come in future financial results.\u00a0 \u2013<em> \u00a9 2025 NewsCentral Media<\/em><\/p>\n<p><em>Get breaking news from TechCentral on WhatsApp.\u00a0<\/em><em>Sign up here<\/em><em>.<\/em><\/p>\n<\/div>\n<p><script data-jetpack-boost=\"ignore\" async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1669381584671856\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Africa tv video display -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-1669381584671856\"\r\n     data-ad-slot=\"3579572842\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script data-jetpack-boost=\"ignore\">\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n#DStv #woos #customers #free #upgrades<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MultiChoice Group, now owned by Canal+, is ramping up its turnaround strategy with a festive season campaign designed to claw&hellip;<\/p>\n","protected":false},"author":1,"featured_media":41298,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-41297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mzansi"],"_links":{"self":[{"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/posts\/41297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/comments?post=41297"}],"version-history":[{"count":1,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/posts\/41297\/revisions"}],"predecessor-version":[{"id":41299,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/posts\/41297\/revisions\/41299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/media\/41298"}],"wp:attachment":[{"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/media?parent=41297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/categories?post=41297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/tags?post=41297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}