{"id":49757,"date":"2026-02-12T13:58:51","date_gmt":"2026-02-12T13:58:51","guid":{"rendered":"https:\/\/eduzim.co.zw\/news\/?p=49757"},"modified":"2026-02-12T13:58:51","modified_gmt":"2026-02-12T13:58:51","slug":"utm_sourcerssutm_mediumrssutm_campaignbenza-says-akas-the-world-is-yours-video-cost-r275000","status":"publish","type":"post","link":"https:\/\/eduzim.co.zw\/news\/2026\/02\/12\/utm_sourcerssutm_mediumrssutm_campaignbenza-says-akas-the-world-is-yours-video-cost-r275000\/","title":{"rendered":"Benza says AKA\u2019s &#8216;The World Is Yours&#8217; video cost R275,000"},"content":{"rendered":"<p> <script data-jetpack-boost=\"ignore\" async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1669381584671856\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Africa tv video display -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-1669381584671856\"\r\n     data-ad-slot=\"3579572842\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script data-jetpack-boost=\"ignore\">\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div id=\"mvp-content-main\">&#13;<\/p>\n<div id=\"attachment_129967\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-129967\" class=\"wp-image-129967 size-full\" src=\"https:\/\/i0.wp.com\/eduzim.co.zw\/news\/wp-content\/uploads\/2025\/02\/AKA-and-Tibz-murder-case-Suspects-to-face-trial-in.jpg?resize=600%2C405&#038;ssl=1\" alt=\"\" width=\"600\" height=\"405\" srcset=\"https:\/\/eduzim.co.zw\/news\/wp-content\/uploads\/2025\/02\/AKA-and-Tibz-murder-case-Suspects-to-face-trial-in.jpg 600w, https:\/\/fakazanews.com\/wp-content\/uploads\/2023\/02\/AKA-4-300x203.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/p>\n<p id=\"caption-attachment-129967\" class=\"wp-caption-text\">Amount spent on AKA\u2019s \u2018The World Is Yours\u2019 music video revealed<\/p>\n<\/div>\n<p>Vth Season founder Raphael Benza has revisited one of the boldest moments in South African hip hop, revealing how much was spent on AKA\u2019s 2017 music video for The World Is Yours.<\/p>\n<p>Speaking to SA Hip Hop Mag, Benza reflected on the scale of the production, which was filmed in Phuket, Thailand, during AKA\u2019s celebrated \u201cSupa Mega\u201d era.<\/p>\n<p>At the time, splurging R275,000 on a local hip hop video felt unprecedented.<\/p>\n<p>\u201cThe World Is Yours video. Back then, I thought that was the biggest budget, which was 275,000. I think it was the biggest budget,\u201d Benza said.<\/p>\n<p>What began as a romantic trip for AKA and his then-partner Bonang Matheba evolved into a full production shoot.<\/p>\n<p>A compact team, including the director and a small crew, travelled to Thailand, with Bonang also making a cameo appearance in the glossy visual.<\/p>\n<p>For Benza, the risk felt justified from the moment he heard the song\u2019s demo.<\/p>\n<p>\u201cThe first time I had the demo of The World Is Yours, I thought this is our song. We\u2019re going to make back the R275,000. We\u2019re going to make the money back because the song is that good. It has to have a video that looks as good as it.\u201d<\/p>\n<p>According to Benza, the investment was recouped multiple times over through streaming revenue, video views, brand impact and the record\u2019s enduring popularity.<\/p>\n<p>The lush visuals complete with luxury poolside shots and sweeping beach scenes, matched the track\u2019s triumphant tone and reinforced AKA\u2019s larger-than-life persona.<\/p>\n<p>Directed by Alessio Bettocchi alongside AKA, with Prince Costinyo serving as executive producer, the video was released in early 2017 under Sony Music Entertainment Africa and Vth Season.<\/p>\n<p>It quickly racked up significant views and has since been regarded as a benchmark for what South African artists could achieve when aiming for global standards.<\/p>\n<p><!-- CONTENT END 4 -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<p><script data-jetpack-boost=\"ignore\" async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1669381584671856\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Africa tv video display -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-1669381584671856\"\r\n     data-ad-slot=\"3579572842\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script data-jetpack-boost=\"ignore\">\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n#Benza #AKAs #World #video #cost #R275000<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#13; Amount spent on AKA\u2019s \u2018The World Is Yours\u2019 music video revealed Vth Season founder Raphael Benza has revisited one&hellip;<\/p>\n","protected":false},"author":1,"featured_media":49758,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-49757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mzansi"],"_links":{"self":[{"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/posts\/49757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/comments?post=49757"}],"version-history":[{"count":1,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/posts\/49757\/revisions"}],"predecessor-version":[{"id":49759,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/posts\/49757\/revisions\/49759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/media\/49758"}],"wp:attachment":[{"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/media?parent=49757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/categories?post=49757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/tags?post=49757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}