{"id":51617,"date":"2026-03-04T15:48:24","date_gmt":"2026-03-04T15:48:24","guid":{"rendered":"https:\/\/eduzim.co.zw\/news\/?p=51617"},"modified":"2026-03-04T15:48:24","modified_gmt":"2026-03-04T15:48:24","slug":"coffee-prices-to-ease-in-2026-but-remain-elevated-as-demand-stays-strong","status":"publish","type":"post","link":"https:\/\/eduzim.co.zw\/news\/2026\/03\/04\/coffee-prices-to-ease-in-2026-but-remain-elevated-as-demand-stays-strong\/","title":{"rendered":"Coffee prices to ease in 2026 but remain elevated as demand stays strong"},"content":{"rendered":"<p> <script data-jetpack-boost=\"ignore\" async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1669381584671856\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Africa tv video display -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-1669381584671856\"\r\n     data-ad-slot=\"3579572842\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script data-jetpack-boost=\"ignore\">\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<p><h2>Prices should stabilise at structurally higher levels as climate adaptation investments improve resilience. <\/h2>\n<\/p>\n<div>\n<p>Coffee is part of many adults\u2019 daily routine, with many being able to \u2018wake up\u2019 after their first cup. However, being able to consume this hot beverage daily does not come cheap.<\/p>\n<p>In today\u2019s economy, coffee is a luxury, with a decent cup of coffee costing approximately R50, while a 200g bottle, on sale, can cost more than R150 and last only a month.<\/p>\n<p>Mbulelo Mashilo, brand manager at Douwe Egberts, said the prices of coffee, both global and local, continue to rise, but people still include this form of caffeine in their monthly budgets.<\/p>\n<p><strong>ALSO READ: Is coffee a luxury? Jacobs Coffee explains the price increase<\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-prices-to-decline-in-2026\">Prices to decline in 2026<\/h2>\n<p>According to Just2Trade, the World Bank projects coffee prices this year will stabilise at structurally higher levels than between  2020 and 2023, reflecting climate risks and supply constraints.<\/p>\n<p>\u201cPrices should stabilise at structurally higher levels as climate adaptation investments improve resilience,\u201d said the international online brokerage company. \u201cNew plantations, particularly Robusta in Brazil\u2019s warmer regions, will increase supply but require three to four years to reach full production.\u201d<\/p>\n<p>In 2025, coffee prices increase significantly due to supply shortages and weather concerns.\u00a0In February last year,\u00a0cocoa was trading at $8 329.66 per ton. In December 2024, cocoa prices rose 50% in one month, reaching an all-time high.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-coffee-prices-increased-significantly-in-2025\">Coffee prices increased significantly in 2025<\/h2>\n<p>\u201cThe global coffee industry has faced sustained volatility in recent years, with climate change in key production regions reducing yields and pushing up prices, while geopolitical tensions continue to drive fluctuations across global supply chains,\u201d he said.<\/p>\n<p>\u201cIn South Africa, however, coffee consumption is proving resilient. Despite ongoing cost-of-living pressures, people continue to prioritise quality, adjusting how they consume coffee rather than abandoning it altogether.\u201d<\/p>\n<p>Mashilo added that South African coffee lovers continue to opt for premium coffee products, which are proving more resilient and growing even amid a challenging economic environment.<\/p>\n<p><strong>ALSO READ: What is brewing in SA when it comes to coffee?<\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-instant-coffee-remains-most-loved\">Instant coffee remains most loved<\/h2>\n<p>He noted that the country\u2019s coffee culture is catching up to its European and other first-world counterparts, with local taste profiles evolving toward caf\u00e9-style quality.<\/p>\n<p>\u201cInstant coffee remains the largest segment in the South African market, as its convenience and functional benefits continue to meet the needs of the majority of consumers, even as interest in premium and convenient formats grows,\u201d said Mashilo.<\/p>\n<p>\u201cThis is where the intersection between quality and convenience becomes most apparent. As lifestyles become faster-paced, consumers are selecting formats that deliver an authentic coffee experience while fitting seamlessly into daily routines.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-drink-and-capsule-formats-nbsp\">Ready-to-drink and capsule formats \u00a0<\/h2>\n<p>He highlighted that ready-to-drink and capsule formats are performing particularly well.<\/p>\n<p>\u201cAs of December 2025, volumes in the ready-to-drink category are up more than 15%. Consumers want coffee that tastes authentic, but they also want accessibility \u2013 whether that\u2019s on the go, during a commute, or at home with minimal preparation.\u201d<\/p>\n<p>Referencing Statista, he said the country\u2019s coffee market is expected to grow by approximately 7.2% annually between 2024 and 2028, driven by increased at-home consumption and rising demand for premium yet convenient options.<\/p>\n<p>Looking ahead to 2026, Mashilo said the market outlook remains positive, and price sensitivity is expected to persist. \u201cConsumers are still under pressure, which is why value-driven options like refill pouches are gaining traction.\u201d<\/p>\n<p><strong>NOW READ: Rooibos, tea or coffee? What South Africans like to drink<\/strong><\/p>\n<\/p><\/div>\n<div>\n<h3>Support Local Journalism<\/h3>\n<p>Add The Citizen as a Preferred Source on Google and follow us on Google News to see more of our trusted reporting in Google News and Top Stories.<\/p>\n<\/div>\n<p><script data-jetpack-boost=\"ignore\" async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1669381584671856\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Africa tv video display -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-1669381584671856\"\r\n     data-ad-slot=\"3579572842\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script data-jetpack-boost=\"ignore\">\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n#Coffee #prices #ease #remain #elevated #demand #stays #strong<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prices should stabilise at structurally higher levels as climate adaptation investments improve resilience. Coffee is part of many adults\u2019 daily&hellip;<\/p>\n","protected":false},"author":1,"featured_media":51618,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-51617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mzansi"],"_links":{"self":[{"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/posts\/51617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/comments?post=51617"}],"version-history":[{"count":1,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/posts\/51617\/revisions"}],"predecessor-version":[{"id":51619,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/posts\/51617\/revisions\/51619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/media\/51618"}],"wp:attachment":[{"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/media?parent=51617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/categories?post=51617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/tags?post=51617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}