{"id":56116,"date":"2026-04-15T06:53:47","date_gmt":"2026-04-15T06:53:47","guid":{"rendered":"https:\/\/eduzim.co.zw\/news\/?p=56116"},"modified":"2026-04-15T06:53:47","modified_gmt":"2026-04-15T06:53:47","slug":"280209","status":"publish","type":"post","link":"https:\/\/eduzim.co.zw\/news\/2026\/04\/15\/280209\/","title":{"rendered":"Avast Business and Avert IT Distribution rewrite the SMB cybersecurity playbook"},"content":{"rendered":"<p> <script data-jetpack-boost=\"ignore\" async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1669381584671856\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Africa tv video display -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-1669381584671856\"\r\n     data-ad-slot=\"3579572842\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script data-jetpack-boost=\"ignore\">\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-280212 size-full\" src=\"https:\/\/i0.wp.com\/eduzim.co.zw\/news\/wp-content\/uploads\/2026\/04\/Avast-Business-and-Avert-IT-Distribution-rewrite-the-SMB-cybersecurity.jpg?resize=640%2C341&#038;ssl=1\" alt=\"Avast Business and Avert IT Distribution rewrite the SMB cybersecurity playbook\" width=\"640\" height=\"341\" srcset=\"https:\/\/eduzim.co.zw\/news\/wp-content\/uploads\/2026\/04\/Avast-Business-and-Avert-IT-Distribution-rewrite-the-SMB-cybersecurity.jpg 1500w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avert-it-distribution-avast-business-1500-800-header-300x160.jpg 300w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avert-it-distribution-avast-business-1500-800-header-1024x546.jpg 1024w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avert-it-distribution-avast-business-1500-800-header-768x410.jpg 768w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avert-it-distribution-avast-business-1500-800-header-150x80.jpg 150w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avert-it-distribution-avast-business-1500-800-header-450x240.jpg 450w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avert-it-distribution-avast-business-1500-800-header-1200x640.jpg 1200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\"\/><\/p>\n<p><strong>As cyberthreats grow<\/strong> in scale and sophistication, businesses are realising that cybersecurity is no longer just a technical requirement but a strategic necessity. Yet, for many small and mid-sized businesses (SMBs), the challenge isn\u2019t just choosing the right tools. It\u2019s about having the skills, support and ecosystem needed to use those tools effectively.<\/p>\n<p>This is driving a shift in how cybersecurity solutions are positioned and delivered. Increasingly, success depends on a combination of technology, education and strong channel partnerships. In Africa, this is where Avast Business, together with Avert IT Distribution, is creating meaningful impact.<\/p>\n<h2><strong>Beyond traditional security<\/strong><\/h2>\n<p>For years, endpoint protection has been seen as a reactive measure \u2013 software that detects and blocks threats after they appear. While this remains essential, it\u2019s no longer sufficient in a world where ransomware, phishing and zero-day attacks are constantly evolving.<\/p>\n<p>Avast Business addresses this challenge through a unified, cloud-managed platform that brings together multiple layers of protection. From next-generation antivirus and patch management to remote access and backup, the platform is designed to simplify security without compromising on capability.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-280210\" src=\"https:\/\/i0.wp.com\/eduzim.co.zw\/news\/wp-content\/uploads\/2026\/04\/1776236020_605_Avast-Business-and-Avert-IT-Distribution-rewrite-the-SMB-cybersecurity.jpg?resize=640%2C256&#038;ssl=1\" alt=\"Avast Avert IT Distribution\" width=\"640\" height=\"256\" srcset=\"https:\/\/eduzim.co.zw\/news\/wp-content\/uploads\/2026\/04\/1776236020_605_Avast-Business-and-Avert-IT-Distribution-rewrite-the-SMB-cybersecurity.jpg 1500w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avast-avert-itd-1500-600-300x120.jpg 300w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avast-avert-itd-1500-600-1024x410.jpg 1024w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avast-avert-itd-1500-600-768x307.jpg 768w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avast-avert-itd-1500-600-150x60.jpg 150w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avast-avert-itd-1500-600-450x180.jpg 450w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avast-avert-itd-1500-600-1200x480.jpg 1200w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\"\/><\/p>\n<p>But what\u2019s increasingly setting solutions apart is not just what they protect \u2013 but how they enable users.<\/p>\n<p>Drawing on educational initiatives such as those found in Avast\u2019s academy-driven resources, the focus is shifting towards cybersecurity awareness and skills development. Businesses are being encouraged to understand the \u201cwhy\u201d behind security practices, not just the \u201cwhat\u201d.<\/p>\n<p>This approach helps organisations reduce risk proactively \u2013 by addressing human behaviour, which remains one of the most common causes of security breaches.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-280214\" src=\"https:\/\/i0.wp.com\/eduzim.co.zw\/news\/wp-content\/uploads\/2026\/04\/1776236022_962_Avast-Business-and-Avert-IT-Distribution-rewrite-the-SMB-cybersecurity.jpg?resize=640%2C338&#038;ssl=1\" alt=\"Avast Business\" width=\"640\" height=\"338\" srcset=\"https:\/\/eduzim.co.zw\/news\/wp-content\/uploads\/2026\/04\/1776236022_962_Avast-Business-and-Avert-IT-Distribution-rewrite-the-SMB-cybersecurity.jpg 1500w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avast-avert-1500-300x158.jpg 300w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avast-avert-1500-1024x541.jpg 1024w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avast-avert-1500-768x406.jpg 768w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avast-avert-1500-150x79.jpg 150w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avast-avert-1500-450x238.jpg 450w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avast-avert-1500-1200x634.jpg 1200w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\"\/><\/p>\n<h2><strong>Simplifying security in a complex world<\/strong><\/h2>\n<p>One of the biggest challenges facing SMBs today is the growing complexity of IT environments. Multiple tools, fragmented systems and limited visibility can create gaps that attackers exploit.<\/p>\n<p>Avast Business addresses this through an integrated platform approach. By consolidating key security and management functions into a single solution, businesses can reduce complexity while improving control.<\/p>\n<p>This includes:<\/p>\n<ul>\n<li>Endpoint protection powered by advanced threat detection<\/li>\n<li>Patch management to eliminate known vulnerabilities<\/li>\n<li>Secure remote access for IT support<\/li>\n<li>Backup and disaster recovery for business continuity<\/li>\n<\/ul>\n<p>The result is a more streamlined security posture \u2013 one that is easier to manage and more resilient against modern threats.<\/p>\n<h2><strong>Building a culture of cybersecurity<\/strong><\/h2>\n<p>Even with the best technology in place, human behaviour remains a critical factor. Phishing attacks, weak passwords and unsafe browsing habits continue to expose organisations to risk.<\/p>\n<p>This is why education and awareness are becoming central to cybersecurity strategies. By equipping users with the knowledge to recognise and respond to threats, businesses can significantly reduce their attack surface.<\/p>\n<p>Avast\u2019s emphasis on learning and skills development complements its technology stack, helping organisations build a culture of security from within.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-280211\" src=\"https:\/\/i0.wp.com\/eduzim.co.zw\/news\/wp-content\/uploads\/2026\/04\/1776236023_59_Avast-Business-and-Avert-IT-Distribution-rewrite-the-SMB-cybersecurity.jpg?resize=640%2C341&#038;ssl=1\" alt=\"Avast Business\" width=\"640\" height=\"341\" srcset=\"https:\/\/eduzim.co.zw\/news\/wp-content\/uploads\/2026\/04\/1776236023_59_Avast-Business-and-Avert-IT-Distribution-rewrite-the-SMB-cybersecurity.jpg 1500w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avast-business-1500-800-300x160.jpg 300w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avast-business-1500-800-1024x546.jpg 1024w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avast-business-1500-800-768x410.jpg 768w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avast-business-1500-800-150x80.jpg 150w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avast-business-1500-800-450x240.jpg 450w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avast-business-1500-800-1200x640.jpg 1200w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\"\/><\/p>\n<h2><strong>Closing the skills gap<\/strong><\/h2>\n<p>Across many African markets, a shortage of specialised cybersecurity skills continues to be a major barrier. SMBs often lack dedicated security teams, relying instead on general IT support or external service providers.<\/p>\n<p>Avast Business is built with this reality in mind. Its cloud-based management platform allows administrators and managed service providers (MSPs) to deploy, monitor and manage security across multiple environments from a single interface.<\/p>\n<p>Automation plays a key role here. Features such as automated patching and real-time threat detection reduce manual workload while ensuring vulnerabilities are addressed quickly. This makes enterprise-grade security accessible even to organisations with limited resources.<\/p>\n<p>However, technology alone cannot bridge the skills gap. This is where the channel \u2013 and specifically distribution \u2013 becomes critical.<\/p>\n<h2><strong>Avert IT Distribution<\/strong><strong>: enabling the channel across Africa<\/strong><\/h2>\n<p>While technology is critical, successful adoption depends heavily on local support, market understanding and partner enablement.<\/p>\n<p>Avert IT Distribution, the preferred distributor for Avast in Africa, provides the foundation partners need to succeed. With a strong channel-focused model and extensive regional experience, Avert IT Distribution delivers:<\/p>\n<ul>\n<li>Competitive pricing and flexible licensing options<\/li>\n<li>Technical support with fast response times<\/li>\n<li>Partner onboarding, training and certification programmes<\/li>\n<li>Marketing support to help drive demand<\/li>\n<\/ul>\n<p>With a network of hundreds of resellers and MSPs, Avert IT Distribution has built a robust ecosystem supporting cybersecurity, backup, remote management and network security solutions.<\/p>\n<p>Importantly, Avert IT Distribution goes beyond product supply \u2013 actively helping partners develop managed service offerings and build sustainable, recurring revenue businesses.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-280213\" src=\"https:\/\/i0.wp.com\/eduzim.co.zw\/news\/wp-content\/uploads\/2026\/04\/1776236026_256_Avast-Business-and-Avert-IT-Distribution-rewrite-the-SMB-cybersecurity.jpg?resize=640%2C438&#038;ssl=1\" alt=\"\" width=\"640\" height=\"438\" srcset=\"https:\/\/eduzim.co.zw\/news\/wp-content\/uploads\/2026\/04\/1776236026_256_Avast-Business-and-Avert-IT-Distribution-rewrite-the-SMB-cybersecurity.jpg 1625w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avert-itd-1500-300x205.jpg 300w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avert-itd-1500-1024x701.jpg 1024w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avert-itd-1500-768x526.jpg 768w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avert-itd-1500-1536x1052.jpg 1536w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avert-itd-1500-150x103.jpg 150w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avert-itd-1500-450x308.jpg 450w, https:\/\/techcentral.co.za\/wp-content\/uploads\/2026\/04\/avert-itd-1500-1200x822.jpg 1200w\" sizes=\"auto, (max-width: 1625px) 100vw, 1625px\"\/><\/p>\n<h2><strong>From resellers to trusted advisors<\/strong><\/h2>\n<p>This partner-first approach is enabling a broader transformation within the IT channel. Resellers are no longer simply selling licences \u2013 they are evolving into service providers delivering ongoing value.<\/p>\n<p>By leveraging Avast Business solutions, partners can offer:<\/p>\n<ul>\n<li>Managed endpoint security<\/li>\n<li>Continuous monitoring and threat response<\/li>\n<li>Data protection and recovery services<\/li>\n<li>User awareness and training initiatives<\/li>\n<\/ul>\n<p>This shift towards managed services is particularly important in Africa, where businesses are increasingly looking for outsourced expertise to manage complex IT environments.<\/p>\n<p>With the backing of Avert IT Distribution, partners gain not only access to technology but also the tools and knowledge needed to build scalable service models.<\/p>\n<h2><strong>Take the next step<\/strong><\/h2>\n<p>Resellers, MSPs and enterprise buyers looking to expand their cybersecurity capabilities can engage directly with Avert IT Distribution for:<\/p>\n<ul>\n<li>Avast Business licensing and pricing<\/li>\n<li>Technical training and partner enablement<\/li>\n<li>Sales and marketing support<\/li>\n<\/ul>\n<p><strong>\ud83d\udcde Johannesburg: +27 (0)10 007 4430 \ud83d\udcde Cape Town: +27 (0)21 007 2655 \ud83d\udce7 Email: <span class=\"__cf_email__\" data-cfemail=\"4033212c25330021362532342934246e232f2d\">[email\u00a0protected]<\/span><\/strong><\/p>\n<\/div>\n<p><script data-jetpack-boost=\"ignore\" async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1669381584671856\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Africa tv video display -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-1669381584671856\"\r\n     data-ad-slot=\"3579572842\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script data-jetpack-boost=\"ignore\">\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n#Avast #Business #Avert #Distribution #rewrite #SMB #cybersecurity #playbook<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As cyberthreats grow in scale and sophistication, businesses are realising that cybersecurity is no longer just a technical requirement but&hellip;<\/p>\n","protected":false},"author":1,"featured_media":56117,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-56116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mzansi"],"_links":{"self":[{"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/posts\/56116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/comments?post=56116"}],"version-history":[{"count":1,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/posts\/56116\/revisions"}],"predecessor-version":[{"id":56118,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/posts\/56116\/revisions\/56118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/media\/56117"}],"wp:attachment":[{"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/media?parent=56116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/categories?post=56116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eduzim.co.zw\/news\/wp-json\/wp\/v2\/tags?post=56116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}