Think Outside the Inbox: Email Marketing

Week 5

1.

Consider the following SMART goal:

Use the email marketing software to remove all list subscribers that have not opened a message in over six months by March 31st.

What part of the goal is time-based?

“remove all list subscribers”
“Use the email marketing software”
“by March 31st”
“that have not opened a message in over six months”

2.

Question 2

Consider the following SMART goal:

Use the email marketing software to remove all list subscribers that have not opened a message in over six months by March 31st.

What part of the goal is measurable?

“by March 31st” (wrong)
“use the email marketing software”
“remove all list subscribers”
“that have not opened a message in over six months” (wrong)

3.

Question 3

Consider the following SMART goal:

Use the email marketing software to remove all list subscribers that have not opened a message in over six months by March 31st.

What part of the goal is specific?

“by March 31st”
“remove all list subscribers”
“email marketing software”
“that have not opened a message in over six months”

4.

Question 4

As a digital marketer for a travel booking company, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by psychographic characteristics? Select all that apply.

What type of destination do you typically enjoy traveling to?
What is your age and, if applicable, your family members’ ages?
What months do you typically travel?
Do you enjoy staying at a certain hotel chain?

5.

Question 5

As a digital marketer for a pet supplies business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by demographic data for the customer’s pet? Select all that apply.

What pet food brand do you typically purchase?
What type of pet do you own?
How often do you purchase toys for your pet?
How old is your pet?

6.

Question 6

As a digital marketer for an online jewelry business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by behavioral data? Select all that apply.

What is your typical price range for a piece of jewelry?
How often do you make a purchase from our website?
What jewelry products have you purchased in the past?
Are you interested in following jewelry trends?

7.

Question 7

When crafting an email, which element begins with a verb, is no more than five words in length, and may encourage the reader to make a purchase?

Message body
Call to action
Signature
Subject line

8.

Question 8

In the past month, your email list added 1,942 subscribers and had 277 unsubscribes. The list total is 38,004. What is the calculation for the list’s growth rate?

[38,004 / (1,942 – 277)] x 100
(38,004 x 100) / (1,942 – 277)
[(38,004 – 1,942) / 277] x 100
[(1,942 – 277) / 38,004] x 100

9.

Question 9

In your last email send, you delivered 65,902 emails with 6,611 ad clicks and 1,743 conversions. What is the calculation for the email send’s conversion rate?

6,611 / 1,743
1,743 / 6,611
6,611 / 65,902 (wrong)
1,743 / 65,902

10.

Question 10

In your last email send, you delivered 223,482 emails with 48,332 unique opens and 10,041 clicks. What is the calculation for your click-to-open rate?

10,041 / 223,482
223,482 / 10,041
10,041 / 48,332
48,332 / 10,041

Additional

1.

Question 1

Consider the following SMART goal:

Increase the click-to-open rate on sales emails to at least 8% within six months through more persuasive copy and clear calls to action.

What part of the goal is time-based?

“within six months”
“to at least 8%”
“increase the click-to-open rate on sales emails”
“through more persuasive copy and clear calls to action”

3.

Question 3

Consider the following SMART goal:

Increase the click-to-open rate on sales emails to at least 8% within six months through more persuasive copy and clear calls to action.

What part of the goal is specific?

“through more persuasive copy and clear calls to action”
“to at least 8%”
“within six months” (Wrong)
“increase the click-to-open rate”

4.

Question 4

As a digital marketer for a tutoring business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by psychographic characteristics? Select all that apply

How many days a week does your child do homework?
How far do you live from the tutoring center?
How often do you help your child with homework?
What grade is your child in?

5.

Question 5

Will you be traveling with children?
What countries are you interested in traveling to?
Are you single, in a relationship, married, or in a domestic partnership?
What type of activities do you enjoy on a vacation?

6.

Question 6

How often do you typically purchase vacation packages?
Would you enjoy a trip to an isolated location?
Do you prefer a specific airline company?
Will you be traveling with children?

9.

Question 9

In your last email send, you delivered 23,019 emails with 3,162 ad clicks and 771 conversions. What is the calculation for email send’s conversion rate?